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As an exhibitor on trade shows or when organizing public corporate events, one of your main objectives is to get business leads. Why not do that in an automated, efficient and attention-grabbing way?
Use campaigns in exchange for personal data: contests, games, questionnaires, offers and discounts.
Collect visitor data in an automated way and transfer to your CRM-system.
As people can participate in many campaigns with the same personal data, the chances of getting accurate info increases.
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